This recent poll of Jews in the USA by the Public Religion Research Institute is very telling...and sad...and should make us all the firmer in our resolve to get the word out with NCJA.
"...When asked which qualities are most important to their Jewish identity, nearly half (46%) of American Jews cite a commitment to social equality, twice as many as cite support for Israel (20%) or religious observance (17%). About one-in-ten volunteered that a sense of cultural heritage and tradition (6%) or a general set of values (3%) are most important to their Jewish identity..."
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